Sephora, the mecca of the most glamorous beauty selections, has been growing its conglomerate of all-natural and cruelty-free brands. This provides beauty lovers in transition from conventional beauty with more selection and in-person buying power than ever before. From skincare to blush to lip color, enter keywords “natural beauty” or “cruelty-free” on Sephora.com to see what it has to offer.
Tata Harper is 100% natural, non-toxic, and cruelty-free. The highly coveted Resurfacing Mask is a beta-hydroxy treatment that will leave your skin smooth and glowing. Another fan-favorite is the Volumizing Lip & Cheek Tint in five adorable shades perfect for any occasion (A TM favorite is the color Very Charming). Sheer or built to your desired level of opacity, they are moisturizing, non-comedogenic, and long-lasting.
Bite Beauty is cruelty-free, hand-crafted, and formulated with natural and organic ingredients so good you can eat it. Nourishing, opaque, and luscious formulas covering everything from matte to cream to cashmere, you’re sure to find the perfect shade just for you. Bite High Pigment pencils and Buttercream lipsticks are a favorite here.
Farmacy is the beauty world’s version of the farm-to-table dining experience. Straight from New York, Mark Veedar the company’s founder, cultivated a team of farmers and cosmetic experts to create irritant-free skincare using fresh ingredients and antioxidants such as echinacea purpurea. The Lip Bloom is a fan-favorite lip balm in four delectable scents.
Sunday Riley marries technology and chemistry to produce products that are highly effective, all-natural, and cruelty-free. A cult-favorite is the Luna Sleeping oil that works on all skin types and has been shown to help wrinkles, pores, and firmness. For a true, luxurious experience, try the Good Genes All-in-One Lactic Acid Treatment to help naturally exfoliate and unclog pores for the most luminous skin you’ll ever have.
For curls, volume, and shine, Briogeo takes care of your hair with the most natural ingredients full of antioxidants and vitamins. A complete hair care line with shampoos, conditioners, masks, and styling, Briogeo has your mane covered.
Deborah Lippmann is an industry and beauty lover’s favorite. Her polishes are cruelty-free and 5-free (formaldehyde, formaldehyde resin, toulene, DBP, and camphor), with many vegan shades as well. With a selection of formulations ranging from gel to shimmer to creme, you’ll be sure to compliment any outing with a beautiful polish.
Think rocker-chic meets high-performance beauty. Ardency Inn is cruelty-free and infuses their products with natural ingredients like manuka honey and hemp protein. The Modster Manuka Honey Enriched Pigments eye shadow gives a whole new meaning to buttery-smooth.
The green beauty world rejoiced when RMS Beauty was added to Sephora’s roster (finally!). A cult favorite and one of the OG green beauty brands that started it all, almost every RMS Beauty product we’ve tried has been high-performance and beautiful. Some TM favorites include the Lip2Cheek in Smile and the “Un” Cover-Up concealer/foundation.
For the all-natural purists, Sephora.com carries a huge selection of Herbivore. The brand is known for its high-performance face masks (like the Blue Tansy Resurfacing Mask) and facial oils (including the Balancing Lapis Oil) using only 100% natural ingredients.
One of the first natural brands to hit Sephora shelves, Josie Maran (by supermodel Josie Maran who you probably recognize from the Maybelline commercials way back in the day) is a tried and true natural line based on plant botanicals and its signature Argan Oil range. Josie Maran is a great “starter” brand if you’re just switching to green, as its products are effective and easy to use with skincare, bath, body and makeup.
Photo Credit: @bitebeauty