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5 Easy Swaps for Green Beauty Beginners

If you’re new to green beauty, the options to switch out your beauty can feel intimidating and daunting. So many items are not available in-store and then you wonder if your switch is green enough. We here at TERIMIYAHIRA.COM are all about balance and finding products that are cleaner while having the high performance that you expect, especially if you are paying twice or thrice the amount of conventional beauty you can easily pick up at Target.

While some of these items are not accessible in-store, they are available at bigger online retail shops where return policies are generous and hassle-free. In terms of “green”, we feel these items range from “very clean” to “green enough”. We want to make this a friendly, guilt-free introduction to the beauty that green beauty can actually provide. Baby steps towards transitioning is key and we do not recommend making the leap cold turkey as that can be overwhelming and disappointing if you find your entire makeup collection doesn’t work for you.

Check out the top 5 easiest swaps for green beauty beginners that we’ve compiled.


Photo Credit: @redapplegirls

Red Apple Girls: The Lash Project

We’ve tried a bevy of natural mascaras and sadly, so many of them did not work for our lashes. Then, we tried Red Apple Girl’s The Lash Project mascara and our lives changed. This mascara does not budge or smudge whatsoever. On top of that, it lengthens, volumizes, and stays on all day through all different kinds of weather and moods. The best aspect of this mascara is that it works like a tank during the day and then easily washes off with your regular face wash at night. It is cruelty-free, gluten-free, vegan-friendly, and free of ingredients that are known to harm the human eye.


Photo Credit: Amazon

Jane Iredale: Pure Lash Extender & Conditioner

We’re sure some of you have tried some kind of lash primer in your life time to lift, lengthen, and fatten those babies up. This is the first one in our lifetime that’s left up proclaiming “OMG!” in the mirror. We are kicking ourselves for waiting so long to try this and now that’s come into our lives, it’s never leaving. It applies white, as you see the tube, but then dries down to an invisible magical coating on your lashes. Now, apply any mascara though we highly recommend the Red Apple Girl’s Lash Project Mascara, and even the tiniest of lashes will look like super model legs. This product is cruelty-free and vegan.


Photo Credit: @nordstrom

Charlotte Tilbury: Light Wonder Youth-Boosting Perfect Skin Foundation

If you’re new to “green beauty”, then you’ll be pleasantly surprised to see this made the list. The hype is real behind this product along with the entire Charlotte Tilbury line. The coverage is light but enhances your skin in a way nothing else can. It feels comfortable on the skin and keeps it moisturized all day. The longer you wear it, the better your face looks. If you’re a green beauty expert, then the great news is that although this isn’t natural, it is cruelty-free and vegan. So if you’re guidelines fall within the CF-Vegan realm, we are pretty sure you’re about as excited as a 2-year-old in a candy store right now.


Photo Credit: @nordstrom

Hourglass Cosmetics: Luminous Flush Ambient Lighting Blush

Hourglass is a brand that is accessible at Nordstrom and Sephora. A great portion of their line is cruelty-free and vegan. This blush shade in Luminous Flush is CF and vegan. This shade with the mix of golden marble-y highlighter is about the most gorgeous thing we’ve ever laid our eyes on. Go ahead, run to Sephora and swatch this in person. Then, swirl this on your face for the most incredible flush of luminous color that’s ever lived on your cheeks.


Photo Credit: @gabrielcosmetics

Gabriel Cosmetics: Metamorphosis Palette

We love this for the fact that it’s cruelty-free, vegan, and gluten-free. We will get into the best organic beauty picks later, remember baby steps to green beauty. This palette has everything for eyeshadow, cheeks, and even shades that could work as bronzer/contour at a great price point that won’t make the green beauty newbie cringe at. This palette has amazing color payoff, great packaging, and just look how cute this is.


Switching to green beauty doesn’t need to be a compromise from what you are used to using at local drugstores or department stores in any way. It should be fun and satisfying. And it should definitely be on your own terms, your own pace, and without a lick of guilt. After all, this is your face, your choice, your body, your health, and your wallet.


Be sure to download our Free Best of Green Beauty Guide here!


  1. i don’t think green beauty and vegan/cruetly free are the same. it think a more appropriate title would be 5 Easy Swaps for VEGAN/CRUELTY FREE Beauty Beginners.

    • The term “green beauty” is very loose, some consider it to only be organic beauty products, while others who are just getting into it believe it to only be cruelty-free. We will be doing a video soon on the many nuances of actual term “green beauty” (specifically the differences between “all-natural”, “vegan”, “organic”, “cruelty-free”, “ethically-sourced” etc from both an ingredient standpoint as well as a business/marketing standpoint for brands in this space). The products we featured in this particular piece range from natural, to vegan, organic, to give the reader more options at their local stores as well. Please share what are some of your green beauty favorites you recommend and thanks for your input!

  2. thanks for the reply. i’ve been a long time follower of you, teri, and often try out items you recommend. 🙂 i tend to stay within a more drug store price range, and try to be conscious of safe (and hopefully natural) ingredients. this is what i’m currently using:

    foundation/bb cream: physician’s formula organic wear bb cream (recommended by you)
    blush: elf contouring blush and bronzer (gift)
    mascara: physcian’s formula work it (recommended by you)
    eyeshawdow: e.l.f. clay eyeshadow palette (gift)
    eyeliner: physician’s formula eye booster eyeliner (recommended by you) (fav!)
    lipstick: dose of colors lip gloss (gift)
    palette: pixi beauty minimal beauty

    cleanser: organic raw honey and/or organic sesame oil
    face tool: konjac sponge (currently using andalou naturals)
    scrub: diy, usually organic raw honey with organic sesame oil plus sugar or oat flour or baking soda
    mask: diy, sometimes bentonite clay with activated charcoal and bragg’s apple cider vinegar. or oat flour with honey and water
    toner: diy bragg’s apple cider vinegar diluted or heritage rosewater
    facial moisturizer: organic sesame oil (not toasted)
    moisturizer with spf: andalou naturals ultra sheer daily defense facial lotion spf 18
    lip balm: diy with organic coconut oil, beeswax, vitamin e oil, organic raw honey (optional: essential oils)
    body moisturizer: organic sesame oil (winter), organic coconut oil (summer), or andalou naturals mandarin vanilla

    shampoo: shea moisture fruit fusion coconut water weightless shampoo or attitude shampoo
    conditioner: shea moisture fruit fusion coconut water weightless creme rinse
    leave in conditioner: shea moisture superfruit multi-vitamin leave-in or rinse out conditioner
    mousse: coconut & hibiscus frizz-free curl mousse
    (i have very thick, coarse wavy hair, that i often wear natural. no hot tools, with the exception of curling around the face.)

    thanks for all you do to share awareness about mindful, nontoxic and cruelty free beauty.

  3. btw i really do love reading all of the beginners guides! 😉

  4. Hi Teri,

    I normally trust your opinions and recommendations 100% without looking into the ingredients. That was until I saw the Charlotte Tilbury Foundation on this list. It contains parabens, BHT, and synthetic fragrance. I’m not sure if this is just an oversight or if you were aware of this but still consider it a green beauty favorite. I would argue that many green/natural beauty lovers would stay far far away from these ingredients.

    Would love to know your thoughts.

    • Hi Jillian! Thanks for reading and for leaving a comment! So, Charlotte Tilbury is vegan and cruelty-free but we don’t promote it as 100% natural, as there’s a large part of our audience only looking for vegan/CT products even if they aren’t natural. There are a ton of people who are “in transition”, that is, on their way to green, and also people who are really just interested in going CF and vegan but don’t believe in green, yet. That’s why we created this article for beginners as it’s really for beginners- people who don’t know anything about green beauty and just getting their little toes wet on the topic. Hope this helps!

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