Latest Posts

Blogging, Business

Audience Building 101: Introduction to Easy Email List Building

Contrary to popular (amateur) belief, email is not dead. Email is the single highest converting touch point for audience cultivation and sales conversions. If you are a business, brand or blogger, and your platform relies on the Internet, then email should be your #1 marketing focus. Yep, email list building is more important than the number of social media followers that you have. And referring to the above statement, if email were dead, then you couldn’t use your email to log into your social media, right? Now that we have the air cleared, let me illustrate with some real metrics […]

Big Picture, Mindset

Harnessing Your Emotions for Good

Emotions are a confusing, yet apparent force in our lives. We can ignore them for what they are as they expand and grow. Or we can face them, embrace them and let them be. It really is our choice. Our inner soul is linked to our conscious mind via emotional outpouring: happiness, sadness, disappointment, infuriation, or loneliness. They are all an unavoidable journey that will fester deep within until one of two things happen. We either embrace it, feeling all that it has to offer, then set it free. Or we suppress it and avoid, ultimately allowing it to alter […]

Beauty, Clean Cosmetics

Guide to Kjaer Weis

One of my favorite eco-luxe makeup brands is Kjaer Weis. Clean beauty meets real performance with its high-end makeup products that also happen to have some gorgeous color collections. There is so much to love about their line! The first thing you may notice is that Kjaer Weis comes packaged in some of the most eco-friendly, yet chic packaging around. Its beautiful metal cases are designed to be refillable to minimize waste. As much as I love the gorgeous packaging, I have an insider tip: I find it much easier (and cheaper) to purchase its makeup refills and house them […]

Big Picture, High Performance

How to Beat Performance Anxiety

Yes, this is a real thing. And, no, it’s not the thing you think it is, from some drug commercials you may have seen targeted towards middle-aged men. Many of us experience this or know someone who has fallen victim to this, no matter your age or gender. Performance anxiety is different from the normal level of jitters and nerves you feel before a big test. It’s different from the fear of a squirrel trying to eat you. It’s more severe than the initial feelings of stage fright, although that’s where it’s been studied more extensively (Langendörfer et al., 2006; […]

Beauty, Clean Cosmetics

Let’s Talks About Hair, Baby

Did you know that most conventional hair products include unhealthy, chemically-laced synthetic ingredients that are linked to awful things like infertility, respiratory issues, hormone disruptors and other conditions you don’t want? And that’s just for hair products, let alone the rest of the products in our beauty routine! I’ve been so pleasantly surprised with the new wave of natural hair care, not only in ingredients but also in function and performance. So much so that I forget that they’re clean and green. If you’ve tried enough non-toxic hair products, you probably have noticed that the ingredients are amazing, but they’re […]

Sleep & Stress, Well Being

Hacks for Better Sleep, Naturally

Dear Sleep, I miss you. Please come back to me. How many times have we thought this or written it down in a journal? Sleep, it’s one of those natural human needs that somehow gets tossed to the wayside. Thanks to work, family, friends and the internet webs, it seems like we just can’t get enough shut eye these days. But instead of thinking of sleep as an optional activity, where we can shortcut our snooze time in order to make way for other priorities, the act of sleep itself should be regarded up there with eating and going to […]

Business

Top 3 Tools for Beautiful DIY Graphics

Having a website or blog isn’t just about the words on the page, but making it look visually appealing, too. First impressions really are the most important, especially for a stranger or new site visitor that’s checking you out for the first time on your website, blog or social media accounts. People often make split-second decisions on if they will like your brand or not solely based on how you “look” in the online world. A big problem for online brands and bloggers is creating graphics yourself (I’ve been there and I’m still struggling with this), since outsourcing for graphic […]

Big Picture, Mindset

Best Excuses for Failing at Life

Now that I have your attention for a little bit, we’re going to talk about the 5 best excuses people make that ensures a life of unfulfilled dreams. We’ve all been there: the going gets real tough and so we quit. From small things like those pesky New Year’s gym membership (“I swear I’m going to go every day”) resolutions to quitting a life’s passion. We make excuses, belittle ourselves and compare ourselves to others, and even worse, we blame other people for why we are quitting. Where there’s a will, there’s definitely a way. Let’s take a look at […]

Beauty, Clean Cosmetics

Top Brown Smoky Eyeshadows

This has got to be one of the most boring topics: dark brown eyeshadow. But funny enough, it’s one of the most purchased eye product categories due to its neutrality and versatility. Here are my top favorite picks for all-natural and cruelty-free dark brown eyeshadows, perfect alone for a 1-step brown smoky eye, or paired with other eyeshadows for more complicated looks. w3ll People Elitist Eyeshadow in Camel One of the only loose eyeshadow brands I will tolerate, w3ll’s formula is smooth and pigmented. This color has bronze microshimmer to create warmth and interest. Pat on the eyelid with a […]

Business, Entrepreneurship

How to Pick the Perfect Business

The biggest sticking point for most new business owners (other than figuring out a company name) is what product to actually sell. Physical product, digital product, service? Online or brick-and-motor store? For women, men, kids, teens, tweens, millennials, mid-life crisis-ers? Amazon, Etsy, eBay? Udemy or Skillshare? There’s a ton of options, no wonder why we really get stuck on this point. It wasn’t until 2 random incidents happened, ironically within a 24 hour span, that changed the course of my own business. I was pow-wowing on the phone with my BFF, as our conversations always end up about business. As […]