Tag: audience building

Blogging, Business

#1 Fastest Way to Becoming a Full-Time Blogger

Oh, the mythical and elusive term “full-time blogger.” Let’s make it clear: blogging or “content creation” (in the form of written articles, YouTube videos, photography, or combination) is considered hard work, just like how people go to work at a 9-to-5 job, Monday through Friday. Therefore, we’re dispelling the notion that bloggers should not make an income. If bloggers shouldn’t make an income, then 9-to-5 employees shouldn’t make an income either, right? Same logic. “Blogging” has been around for centuries. From the revolutionary rhetoric of history’s past to newspapers, journalists on TV, even big news websites of today (like the […]

Blogging, Business

Audience Building 101: How to Increase Traffic to Your Website or Blog

It’s a common misconception that businesses and bloggers should only be focused on creating. Creating their product, writing blog posts, photographing pretty pictures. While the creation process is extremely important for any type of brand building, the critical ingredient missing is oftentimes traffic. Where are all these people going to come from so they can buy your products, read your blog posts, and look at your pretty pictures? People (strangers online or offline) don’t just magically show up. It’s not a “we will build it and they will come” kind of process. Oftentimes, a new entrepreneur or blogger will create […]

Blogging, Business

Audience Building 101: Introduction to Easy Email List Building

Contrary to popular (amateur) belief, email is not dead. Email is the single highest converting touch point for audience cultivation and sales conversions. If you are a business, brand or blogger, and your platform relies on the Internet, then email should be your #1 marketing focus. Yep, email list building is more important than the number of social media followers that you have. And referring to the above statement, if email were dead, then you couldn’t use your email to log into your social media, right? Now that we have the air cleared, let me illustrate with some real metrics […]

Blogging, Business

(Audience) Numbers Don’t Mean a Thing

Your audience numbers don’t mean a thing. That’s right. The size of your audience doesn’t actually equate to how successful your blog, business or sales will be. There are many bloggers who turn their 500-person audience into a full-time job. Then there are brands who have an audience of 100,000 people yet still suffer from low sales. Why? Because the number of fans, followers and subscribers don’t paint the entire picture of the relationship between you (or your brand) and your audience. It’s the relationship that we’re after here. How close your audience emotionally feels and connects with you or […]